Lean Analytics: track & optimize the one metric that matters to your startup right now4.3 (85%) 4 votes In one of the best videos I've ever watched online regarding analytics, optimization, and startup marketing, Alistair Croll (author of Lean Analytics) discusses how your startup can find its 'One Metric That Matters.' Both this video and...

The right & wrong way to do #CRO4.5 (90%) 2 votes This infographic shows a fun path-based look at Conversion Rate Optimization #CRO – essentially the right and wrong way to do it. To get started, let’s look at each path to see whether you’re here to chew bubblegum and kick some ass, or screwing up your...