Digital Marketing thoughts
Responsive Design vs. Dynamic Serving vs. Mobile Site
Is Responsive the best solution to all our Mobile SEO problems from Jose L. Truchado – Director of SEO at Expedia EMEA Brighton SEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the...
Conversion Rate Optimization
This infographic shows a fun path-based look at Conversion Rate Optimization #CRO – essentially the right and wrong way to do it. To get started, let’s look at each path to see whether you’re here to chew bubblegum and kick some ass, or screwing up your optimization efforts. Make sure you scroll past the graphic, to see...
Pratiques à appliquer pour e-commercants
l’e-commerce & la Loi Hamon : 9 étapes pour mettre en conformité sa boutique en ligne from lengow E-commerce et la Loi Hamon : Cette loi oblige les cybermarchands/e-commerçants à adapter leurs pratiques en matière de livraison, remboursement, et assurance des risques sur les marchandises expédiées. Voici un récapitulatif donné par la société nantaise Lengows des...
SEO Campus 2016
A- Présentation SEO donnée dans le cadre du Meetup du 6 octobre 2016 chez Google : SEO sémantique, schema.org, référencement et Google knowledge graph : SEO et données structurées / Sébastien Monnier from pwod SEO et données structurées / Sébastien Monnier from pwod B- Présentation SEO Campus 2014 sur l’état des lieux du balisage...
A mixture-form of growth hacking & content marketing
Ever wondered, what is content hacking? Who are content hackers? Who is actually using them and where do they hail from? Well, content hacking is actually a mixture-form of growth hacking and content marketing, where growth hacking is an online marketing tactic introduced by technology startups to sell products or services and gain exposure, while...
