15 Simple Rules for SEO
Take a look at the SEO learning roadmap below, featuring the different areas, from the basics of SEO, to the most common activities and phases of the SEO Process:
To get your targeted keywords on the first page of search results is the goal of any SEO strategy but with increasing SERP features, even if you manage to get your site in the top 10 results, you might not get the amount of traffic you deserve.
Increasingly, SERP features (local packs, Knowledge panels, featured snippets and so on) are stealing organic clicks.
According to a study by Ahrefs, when there’s a featured snippet at the #1 position, it only gets ~8.6% of clicks (on average), while the page that ranks right below it will get ~19.6% of clicks (on average).
Featured snippets do reduce the overall number of clicks.
Now mobile matters more than desktop. Period.
More than 60% of searches now are done on mobiles. That is why Google is preparing to roll out the mobile first index.
If you have a responsive site or a dynamic serving site, you shouldn’t have to change anything. But if your site is not responsive, then you are going to hit soon with this update.
More than 20% Of Mobile Searches On Google Are Made Via Voice and around 60.5 Million People In The US Currently Use Digital Assistants.
These numbers are huge and increasing day by day.
Though most of the voiced results are actually the results that are displayed a featured snippet. So, start focusing on getting into featured snippets for as many keywords as possible.
Authority relates to the quality and volume of links created over time. The more authority a website has, the more link juice it can pass on. The Domain Authority (DA) and Domain Score (DS) are two ways that these companies quantify the amount of authority a domain has.
The content of a site is crucial when it comes to ranking. Today, your content has to be excellent. It has to add value and engage the visitor. The more engagement, the more users will share that content, and in turn, the better it will rank. Invest heavily in your content and it will pay off in spades.
The third and final pillar of SEO is the indexed age. Age does matter. While other factors can certainly trump age, in the very beginning, it’s important that you create a great track record with your domain’s content and the quality of the links pointing to that content. This happens over time. You can’t rush it. The indexed age simply refers to the original date that Google discovered the site or the content itself.
This is the perfect time to audit your SEO strategy and come up with some new changes for the new year.