Manages and optimizes campaigns across search engines to ensure goals are met
Optimizes Google analytics to track revenue performance of existing campaigns
Manages PPCcampaign budget more than €45k per year.
Kept current with SEM trends and actively research, test and propose new approaches to improving campaign performance
Focused on online conversion and target R.O.I.
Provides recommendations and actively participated in landing page optimization
Manages and optimizes A/B testing with Google Website Optimizer
Organizes and plans the community management on social media: LinkedIn, Viadeo, Twitter, Facebook, Google+, Scoopit, Digg, Pinterest accounts…
SEO: Search Engine Optimization
Manages search engine audit documents on client websites and makes recommendations
Conducts keyword research based highly relevant and traffics keywords
Suggests improvements for SEO: internal architecture, identify content gaps and communicates any new content opportunities
Handles more than 65 clients base and significantly raises rankings of client’s websites within top 10 in major search engines (Google, Yahoo and MSN/Bing)
Writes end of month progress reports
Prepares search engine ranking and traffic reports to assess areas of potential improvement.
Monitors, tracks, and reports, websites traffic including trend analysis using site analytics solutions
Undertakes market and competitor research and analysis
Keeps up–to-date with current SEO technologies and tools
Works with other SEO team to brainstorm new ideas and identifies complex issues faced by new and existing clients
Collaborates with stakeholders to ensure their content is SEO friendly
Deals with clients and provided instructions for site optimization through written communication, conference calls and meeting
Keeps up-to-date with search engine technology, SEO methods and news by participating in forums, reading blogs and white papers and attending industry events
How boost your « natural », « organic» results in SERP?
Look at the presentation (french speaking) given to the ‘Web2day’ event by Paul Sanches – IMPACT SEO – about the SEO strategies that work: both OnSite (architecture, optimization, technique) and off-site techniques Linkbuilding). The goal here is to propose a strategy adaptable to all the business (from the startupper to the e-merchant through the publisher of websites) to increase the visibility of your websites on the search engines and especially on Google.