One metric that matters
In one of the best videos I've ever watched online regarding analytics, optimization, and startup marketing, Alistair Croll (author of Lean Analytics) discusses how your startup can find its 'One Metric That Matters.' Both this video and the book are high quality and it's a must-watch for any entrepreneur.
Here is the youtube description: Google Ventures | The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In this workshop, Alistair Croll talks about finding the One Metric That Matters to your startup right now. What is your startup's One Metric That Matters?
In 2010, Alistair and Ben were two of the co-founders of Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow-on financing.
A great deal of their experience and thought leadership around Lean Startup and analytics emerged during this time. At the core of this is iteration—a cycle of learning and adapting that’s driven by data. Lean Analytics gives you blunt, practical advice and proven approaches for learning from the abundance of data all around you.
This book is about analytics, done right: lean, mean, and iteratively. Filled with behind-the-scenes case studies and day-one tools, it’s an essential ingredient for any smart startup. http://leananalyticsbook.com